Remarketing
Remarketing for your dental, medical & plastic surgery practice keeps you on top of your website visitors’ search bars and minds while they surf the web. At Solution21, we always put an emphasis on patient retention and patient reactivation. Remarketing gives your practice the ability to re-activate prospective patients and truly maximize your return on investment (ROI) through a pay-per-click advertisement campaign.
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What is Remarketing?
Showing an ad multiple times has a great impact on conversion rate. Using traditional marketing methods, such repetition could cost thousands of dollars in a short period of time. Remarketing technology makes this an affordable option by only targeting patients who have already showed interest by visiting your website. Google Remarketing helps secure new customers even after they leave your website.
How does Remarketing work?
A piece of code placed on your website drops a cookie onto every visitor’s browser. Then, when the visitor leaves your site and opens another site that sells ad space to Google, one of your Remarketing ads will appear in an available ad space.
A. Patient First Visits Your Medical Website
Patients may not make a decision on their first visit. They will likely evaluate many other healthcare providers in the area before reaching a decision. It’s the best time to make the right impression & stay ahead of the competition.
B. Patient Sees Your Ad on Other Websites
The first visit to your website is memorized, and your ad is then displayed while they are viewing other websites. We will evaluate your business model to determine the best ad strategy for your practice, including the right call-to-actions (CTA).
C. Drive Visitors Back to Your Website for Conversion
Your Remarketing follows your potential patients around the Internet, reminding them of your services and, eventually, clicking on your ad to drive them back to your website for conversion.
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The Solution
Solution21, Inc. is the premier provider of website development, Internet marketing and paid search solutions that are specially designed for healthcare and medical professionals including dentists, dental specialists, dental labs, cosmetic surgeons, chiropractors and other professionals.
Our unique team of digital marketing experts, seasoned software designers and developers will place you on Google’s radar. Exceptional personalized service, competitive packages and increased lead generation are the hallmark of Solution21.
